Cost Of Google Ads
Whenever we discuss paid Google Ads with our Clients, one of the first questions they have is “How much do Google Ads Cost?” and “What do I need for a Google Ads Budget?” Well, that answer can vary from client to client. To help you understand how Google PPC Ads work and what you should budget for them, we created a Google Ads Cost guide.
In this guide, we’ll walk you through:
- How Google Ads Work
- Calculating The Cost of Google Ads
- Maximizing Your Google Ads Budget
- The ROI for Google Ads
Let’s jump in.
How Google Ads Work
Google Ads operate on a pay-per-click (PPC) model, where advertisers bid on search words and phrases (known as keywords), relevant to their target audience. When you bid on a search term, your ad will appear near the top of the Google Search Engine Results Page (SERP) whenever someone in your target zone types that phrase in. If someone clicks on that ad, you will be charged for that keyword.
For example, if you bid on the phrase “Shoe Repair in Columbus, Ohio,” your business will appear each time someone in the Columbus, Ohio area looks for a local shoe repair company, but you will only pay for that user if they click on your ad. This means you are only paying for active users who are interested in learning about your offer.
What is the Cost of Google Ads?
The tricky part about determining how much Google Ads Cost is because the Google Ads cost per click (CPC) differs from keyword to keyword. The cost per click can range anywhere from a few cents to several dollars, depending on the competitiveness of the keyword and the industry. To add to the matter, that number can also fluctuate throughout your campaign.
Google’s paid ads algorithm is constantly analyzing and strategizing its sponsored content structure, meaning the true CPC of a campaign can change from day to day based on a number of variables. (Fluctuating costs is why daily monitoring is paramount in managing your Google Ads.)
Some factors that contribute to Google Ads Cost Per Click are:
- Keyword & Ad Relevance: Does the service or product you’re advertising make sense for the keyword you’ve chosen?
- Landing Page Relevance: Is your website consistent with the type of information, services, or products that a user may expect to see when searching for the keyword you are bidding on?
- Ad Success History: How have previous campaigns performed? And how is this campaign performing? Are you getting a lot of clicks?
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Competitiveness: How many people are bidding on the same keyword? And how well are their ads performing compared to yours?
Strategies to Maximize Your Google Ads Budget
Fluctuating costs may be frustrating, but if you play your strategy right, you can make that work in your favor. When you work with an experienced Google Ads Manager, they can help you set up a good paid ads strategy that drives traffic, generates a positive return on investment (ROI), works within your budget, and drives your average CPC down over time.
Some of the ways we help our clients maximize their Google Ads are through:
- Researching High-Intent Keywords: We’ll help you find the right keywords that pull in leads that are ready to take action, such as purchasing a product or service.
- Setting Realistic Budget Caps: Determine a budget that aligns with your advertising goals and monitor your spending closely to avoid overspending.
- Optimizing Ad Targeting: We refine your targeting settings to reach your ideal audience based on factors such as location, demographics, interests, and behavior.
- Crafting Quality Ads: We craft compelling ad copy and design to increase click-through rates (CTR) and improve the quality score of your ads, which can lower your cost per click and improve ad placement.
- Optimizing Landing Pages: The post-click experience is just as important as your ad message if you want to achieve more conversions and a higher ROI. We’ll help you build or adjust your landing pages to ensure a quality full-funnel marketing strategy.
- Monitoring & Optimizing: We’ll continuously monitor and adjust ad copy and landing pages to improve quality scores, decrease CPC, and increase conversions.
- Regularly Analyze and Optimize Performance: Monitor key metrics such as CTR, conversion rate, and Google Ads cost per acquisition (CPA) to identify areas for improvement and adjust your campaigns accordingly.
ROI for Google Ads
With the right strategy and the right budget, Google Ads enables you to engage with a large audience of prospective customers who are actively searching for products or services like yours. If you’re looking to drive immediate results from your marketing efforts and focus on measurable, tangible results for your business, Google Ads could be the right option for you.
Contact our team today to learn more about Google Ads and how they can work for your business.